MarkdownAI
Trusted by leading retailers worldwide
Trusted by leading retailers worldwide
Elevate Your Strategy with Precision and Impact
5%
Revenue Growth
15%
Reduction in Unsold Inventory
25%
Increase in Turnover Rate
MarkdownAI is the dynamic promotions software designed to support merchandisers through every stage of markdown planning and execution.
Optimize discount levels and markdown prices without tedious manual work to deliver the best possible business outcome from the markdown season. MarkdownAI markdown and promotions software transforms markdowns from a necessary evil to a strategic competitive advantage.
GET STARTEDPut yourself in the driver’s seat, this – and every other – markdown season
Intelligent Customer-Centric Markdown Optimization
Higher Margins
Leverage responsive AI to set markdown prices that match real-time demand in order to protect margin as much as possible while still clearing sunset inventory.
Customer-Centricity Down to the Individual SKU
Differentiate discounts at the lowest level of granularity for product, customer, promotion, offer, channel, location, and day for improved results and higher ROI.
Team Focused on Strategy, Not Process
Markdown planning often overtaxes merchandisers, forcing them to focus efforts on spreadsheets instead of impact. Free the team to spend energy simulating scenarios to grow ROI instead of fixing pricing errors.
Efficient Delivery on Markdown Goals
The tool constantly assesses real-time demand and aligns that input with your specific business objectives to set prices that strike the optimal balance between sell-through rates and profit margins.
Respect for Your Business Rules and Needs
MarkdownAI integrates seamlessly with current business processes while fully respecting your business rules on discounting and pricing in general, safeguarding brand integrity and customer perception.
Impact That Grows Each Markdown Season
The EvoAI pricing engine uses prescriptive AI, which means it learns and improves with each price change. Even better, markdown data informs later assortment and allocation decisions for lower future markdown dependence.
Key Features
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Full Strategy Control
Set the pricing and discount rules, strategy, and even target markdown for optimization, so outcomes align fully with your expectations for the season.
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Flexible Automated Workflows
Use a tool that is designed to fully meet your needs at every stage of the markdown process. Automate the most frustrating elements like compliance, so you can focus on the activities that deliver the most impact.
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Instant Strategy Simulations
Explore multiple target KPIs, rules, and even target markdowns to understand the business impact of each possible strategy without the need for additional calculations.
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Real-Time Impact Assessment
Measure and visualize the impact of your chosen strategy in real time throughout the markdown season with advanced KPI analysis and graphs. Compare to alternative scenarios to change tactics with a single click.
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Full-Season ROI Retrospective
Understand exactly how your markdown choices performed compared to the baseline on every key metric. Leverage insights from the season for future decisions with advanced “what-if” scenarios.
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100% Rule Compliance
Ensure that all critical business rules and government legislation related to discounts are followed precisely without multiple checks. Change rules and cascade to all price lists instantly.
Here's how real-world companies have achieved a successful markdown strategy, leveraging our powerful MarkdownAI software to make optimal promotional decisions.
Evo is our partner of choice. From the very beginning, it was clear that the Evo PriceAI strategy would deliver above and beyond our expectations. The immediate impact on our bottom line was undeniable.”
Larry Gilbert, Event Network CEO
Challenges
- Difficulty anticipating demand
- Highly seasonal and varied inventory
- Diverse range of unique products across different locations
- Short product life cycles
- Inefficient and manual-intensive pricing process
Results
- 6% increase like-for-like sales growth
- 2% increase per-customer sales
- 5.5 point margin increase
- Over 300% cumulative revenues compared to the previous year
We had always seen markdowns as a necessary evil—and a frustratingly inefficient one at that. With Evo, however, markdowns have become a critical lever for change across both inventory management and pricing. Evo changed our whole outlook on markdowns.”
Marcello Pace, CEO of PittaRosso
Challenges
- High levels of unsold inventory from legacy collections
- Outdated inventory clogging shelves and harming brand
- Size fragmentation slowing sales
- Markdowns no longer having desired impact, even with incredibly high discounts
- Lack of responsivity to demand in legacy software
Results
- 14.3% increase in sell-through
- 21.4% reduction in previous season overstock
- €4.2 million margin growth
- 4.1 million more units sold in one season
Evo has been our top innovation of 2016. An impact that has far exceeded our expectations, delivered professionally.”
Francesco Cavarero, CEO of Miroglio Fashion
Challenges
- Slow-selling inventory led to high levels of excess inventory
- Set of core customers who waited for markdowns to shop
- Margin sacrificed to unnecessarily high markdowns
- Successful markdown seasons were difficult to predict or organize
- Competing business needs and a lack of organizational alignment
Results
- 16% volume growth
- 16.2% revenues
- 30 p.p. sell-through
- €12m/season incremental margin
